The platform is rolling out a new feature that allows them to reduce the quantity of AI-made videos appearing in their timelines. This move comes as the service disclosed that it presently contains in excess of 1 billion content made with AI.
Testing and Rollout
The update is undergoing trials over the next few weeks before a widespread release. This shift aligns with a increase in content created by AI, fueled by recent content generation software.
The Broader AI Trend
Studies have shown that almost 10% of the most rapidly expanding video streams on another major platform only show AI-generated videos. A considerable share of this content is considered mass-produced AI material, a label for inferior, bulk-generated content that is often nonsensical or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, ranging from digital art to educational videos, and we want to offer the community the option to increase or decrease of that, based on their own preferences,” stated a spokesperson.
Scale of AI Content
The platform announced that there are now 1.3bn videos on its service identified as made with AI. Overall, over 100 mn videos are uploaded to the app every day, making clips made by AI a relatively small percentage of its complete catalog.
User Control Features
Users will be capable of limit or boost the level of AI-generated videos they view by using the topic control option in the app and selecting the AI content topic. Additional categories that currently be controlled under the setting include news, clothing, beauty, and choreography.
AI Disclosure Rules
TikTok’s guidelines oblige content makers to identify lifelike AI-made content, and it forbids dangerous deepfakes of celebrities or emergencies. Any believable artificial content that is unmarked can be deleted under its community policies.
Additionally, the app will henceforth add an “AI-made” watermark to content created with its proprietary AI systems, or identified by an industry-wide initiative for spotting content made by AI. This action is intended to deter users from attempting to circumvent the disclosure requirement.
Educational Initiatives
The platform is additionally launching a $2 million educational fund for professionals and groups to create informative material about using AI responsibly. This project will assist educational bodies focused on educating coding and technology.
Platform Protection
The platform has supported its content review process, following debate over intentions to make redundant a large number of content moderators in Britain. TikTok is expected to reduce hundreds of positions in its content moderation team in London, with labor groups and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would remain essential, but AI can protect employees by eliminating the most harmful content before it is viewed by people. The company announced a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to intervention by its AI tools.
We believe it is crucial to combine people and machines to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a extensive automated help is really helping us process content quickly.”
